You've won a spot in the Big Brother reality show staged in Athens, GA. You'll be isolated with some other guys in a soundproofed apartment built in an office building, with VCR tapes and stereo but no windows, cable, or any other access to the outside world. Of course there are hidden cameras. You're to live in there for a month; the only contact you get will be at the end of each week. You vote someone out of the apartment, and the people watching on the internet vote; the execs then decide who to get rid of.
Trust the GM, it'll be loads more fun than it sounds!